The fundamentals of corporate communication

Main Author: Dolphin, Richard R
Published: London: Routledge, 2011.
Series: The Chartered Institute of Marketing
Subjects:
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020 |a 075064186X (hbk.)  
020 |a 9780750641869 (hbk.)  
090 0 0 |a HD30.3   |b .D65 2011 
100 1 |a Dolphin, Richard R  
245 1 4 |a The fundamentals of corporate communication   |c Richard R. Dolphin. 
260 |a London:   |b Routledge,   |c 2011. 
300 |a xiv, 221 p.;   |c 24 cm. 
490 0 |a The Chartered Institute of Marketing 
500 |a Includes bibliographical references and index 
650 0 0 |a Corporations --   |x Public relations  
650 0 0 |a Communication in organizations  
650 0 0 |a Communication in management  
997 |a Communication, Visual Art & Computing, Faculty  |b Communication, Department 
999 |a 0000058247  |b BOK  |c OPEN SHELF  |e 1st Floor, Bestari Jaya 
999 |a 0000064186  |b BOK  |c OPEN SHELF  |e 1st Floor, Bestari Jaya