Understanding advertising

Main Author: Morais, Fred
Published: Kuala Lumpur: Berita Publishing Sdn. Bhd., 1996.
Subjects:
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020 |a 9679694372  
020 |a 9789679694376 (pbk.)  
090 0 0 |a HF5823   |b .M68 1996 
100 1 |a Morais, Fred  
245 1 0 |a Understanding advertising   |c Fred Morais. 
260 |a Kuala Lumpur:   |b Berita Publishing Sdn. Bhd.,   |c 1996. 
300 |a xi, 128 p.:   |b col. ill.;   |c 23 cm. 
500 |a Gift: Zainol Ahmad Resource Center 
650 0 0 |a Advertising  
999 |a 0000062324  |b BOK  |c OPEN SHELF  |e 1st Floor, Bestari Jaya