Basic marketing research
| Main Author: | Churchill, Gilbert A |
|---|---|
| Other Authors: | Brown, Tom J |
| Published: |
Australia:
Thomson/South-Western,
2007.
|
| Edition: | 6th ed. |
| Subjects: |
| Physical Description: |
xxv, 593 p.: col. ill.; 28 cm. |
|---|---|
| ISBN: |
9780324361025 (pbk.) 0324361025 (pbk.) |