APA Citation

Backman, M., & Butler, C. (2003). Big in Asia: 25 strategies for business success. New York: Palgrave Macmillan.

Chicago Style Citation

Backman, Michael, and Charlotte Butler. Big in Asia: 25 Strategies for Business Success. New York: Palgrave Macmillan, 2003.

MLA Citation

Backman, Michael, and Charlotte Butler. Big in Asia: 25 Strategies for Business Success. New York: Palgrave Macmillan, 2003.

Warning: These citations may not always be 100% accurate.