The fall of advertisement and the rise of PR
| Main Author: | Ries, Al |
|---|---|
| Published: |
New York:
Haper Collins Business,
2002.
|
| Subjects: |
| LEADER | 00593cam a2200193 7i4500 | ||
|---|---|---|---|
| 001 | 0000047803 | ||
| 005 | 20180309090000.0 | ||
| 020 | |a 9780060081997 (pbk.) | ||
| 020 | |a 0060081996 | ||
| 090 | 0 | 0 | |a HF5823 |b .R54 2002 |
| 100 | 1 | |a Ries, Al | |
| 245 | 1 | 4 | |a The fall of advertisement and the rise of PR |c Al Ries, laura Ries. |
| 260 | |a New York: |b Haper Collins Business, |c 2002. | ||
| 300 | |a 295 p. | ||
| 500 | |a Gift: Zainol Ahmad Resource Center | ||
| 650 | 0 | 0 | |a Public relations |
| 650 | 0 | 0 | |a Brand name products |
| 650 | 0 | 0 | |a Advertising |
| 999 | |a 0000062288 |b BOK |c OPEN SHELF |e 1st Floor, Bestari Jaya | ||