The fall of advertisement and the rise of PR
| Main Author: | Ries, Al |
|---|---|
| Published: |
New York:
Haper Collins Business,
2002.
|
| Subjects: |
| Item Description: |
Gift: Zainol Ahmad Resource Center |
|---|---|
| Physical Description: |
295 p. |
| ISBN: |
9780060081997 (pbk.) 0060081996 |