APA Citation

Ries, A. (2002). The fall of advertisement and the rise of PR. New York: Haper Collins Business.

Chicago Style Citation

Ries, Al. The Fall of Advertisement and the Rise of PR. New York: Haper Collins Business, 2002.

MLA Citation

Ries, Al. The Fall of Advertisement and the Rise of PR. New York: Haper Collins Business, 2002.

Warning: These citations may not always be 100% accurate.