Mass media research : an introduction

Main Author: Wimmer, Roger D
Other Authors: Dominick, Joseph R
Published: California: Wadsworth Publishing Company, 1991.
Edition: 3rd ed.
Subjects:
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100 1 |a Wimmer, Roger D  
245 1 0 |a Mass media research :   |b an introduction   |c Roger D. Wimmer, Joseph R. Dominick. 
250 |a 3rd ed. 
260 |a California:   |b Wadsworth Publishing Company,   |c 1991. 
300 |a xv, 478 p.:   |b ill.;   |c 25 cm. 
500 |a Include index 
500 |a Gift: Zainol Ahmad Resource Center 
650 0 0 |a Mass-media --   |x Research  
700 1 |a Dominick, Joseph R  
999 |a 0000067158  |b BOK  |c OPEN SHELF  |e 1st Floor, Bestari Jaya