Principles of marketing

Main Author: Kotler, Philip
Other Authors: Armstrong, Gary
Language: English
Edition: Fifteenth edition; Global edition.
Subjects:
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245 1 0 |a Principles of marketing   |c Philip Kotler, Gary Armstrong. 
250 |a Fifteenth edition; Global edition. 
264 |a Boston:   |b Pearson Education Limited,   |c 2014. 
300 |a 716 pages:   |b colour illustrations;   |c 28 cm. 
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504 |a Includes bibliographical references and index 
650 0 0 |a Marketing  
700 1 |a Armstrong, Gary  
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998 |a Marketing, Degree 
998 |a Accountancy, Degree 
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