Principles of marketing
| Main Author: | Kotler, Philip |
|---|---|
| Other Authors: | Armstrong, Gary |
| Language: | English |
| Edition: | Fifteenth edition; Global edition. |
| Subjects: |
| Physical Description: |
716 pages: colour illustrations; 28 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780273786993 0273786997 |