Global marketing
| Main Author: | Keegan, Warren J |
|---|---|
| Other Authors: | Green, Mark C |
| Published: |
London:
Pearson Prentice Hall,
2008.
|
| Edition: | 5th ed. |
| Subjects: |
| Item Description: |
Includes index |
|---|---|
| Physical Description: |
xxiv, 643 p.: ill.; 28 cm. |
| ISBN: |
9780138133863 (pbk.) 0138133867 (pbk.) |