APA Citation

Keegan, W. J., & Green, M. C. (2008). Global marketing (5th ed.). London: Pearson Prentice Hall.

Chicago Style Citation

Keegan, Warren J., and Mark C. Green. Global Marketing. 5th ed. London: Pearson Prentice Hall, 2008.

MLA Citation

Keegan, Warren J., and Mark C. Green. Global Marketing. 5th ed. London: Pearson Prentice Hall, 2008.

Warning: These citations may not always be 100% accurate.