Marketing : principles and practice
| Main Author: | Adcock, Dennis |
|---|---|
| Other Authors: | Halborg, Al, Ross, Caroline |
| Published: |
Harlow, England:
Financial Times/Prentice Hall,
2001.
|
| Edition: | 4th ed. |
| Subjects: |
| Item Description: |
Gift |
|---|---|
| Physical Description: |
xiii, 534 p.: col. ill.; 25 cm. |
| ISBN: |
027364677X (pbk.) 9780273646778 (pbk.) |