Public relations : strategies and tactics

Main Author: Wilcox, Dennis L
Other Authors: Cameron, Glen T, Ault, Phillip H, Agee, Warren K
Published: Boston: Allyn and Bacon, 2003.
Edition: 7th ed.
Subjects:
Physical Description: xxii, 570 p.: col. ill.; 26 cm.
ISBN: 9780205360734 (hbk.)
0205360734 (hbk.)