The dynamics of persuasion : communication and attitudes in the 21st century

Main Author: Perloff, Richard M
Published: New York: Routledge, 2010.
Edition: 4th ed.
Series: Communication series
Subjects:
Physical Description: xvi, 425 p.; 23 cm.
ISBN: 9780415805674 (hbk.)
9780415805681 (pbk.)
0415805686 (pbk.)
0415805678 (hbk.)