The advertising concept book : think now, design later :

Main Author: Barry, Pete
Published: London: Thames & Hudson, 2012.
Edition: 2nd ed., rev. & expanded.
Subjects:
Physical Description: 296 p.: ill.; 24 cm.
ISBN: 0500516235 (hbk.)
9780500290316 (pbk.)
9780500516232 (hbk.)
0500290318 (pbk.)