The future of the mass audience

Main Author: Neuman, W. Russell
Published: Cambridge, UK: Cambridge University Press, 1991.
Subjects:
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020 |a 0521413478 (hbk.)  
020 |a 0521424046 (pbk.)  
020 |a 9780521413472 (hbk.)  
090 0 0 |a P96.A83   |b N49 1991 
100 1 |a Neuman, W. Russell  
245 1 4 |a The future of the mass audience   |c W. Russell Neuman. 
260 |a Cambridge, UK:   |b Cambridge University Press,   |c 1991. 
300 |a xiv, 202 p.:   |b ill.;   |c 23 cm. 
500 |a Gift: Zainol Ahmad Resource Center 
650 0 0 |a Mass media --   |x Audiences  
650 0 0 |a Mass media --   |x Technological innovations  
650 0 0 |a Mass media --   |x Psychological aspects  
997 |a Communication, Visual Art & Computing, Faculty  |b Communication, Department 
999 |a 0000033624  |b BOK  |c OPEN SHELF  |e 1st Floor, Bestari Jaya 
999 |a 0000064228  |b BOK  |c OPEN SHELF  |e 1st Floor, Bestari Jaya 
999 |a ZARC002032  |b BOK  |c OPEN SHELF  |e Zainol Ahmad Resource Center