The future of the mass audience

Main Author: Neuman, W. Russell
Published: Cambridge, UK: Cambridge University Press, 1991.
Subjects:
Item Description: Gift: Zainol Ahmad Resource Center
Physical Description: xiv, 202 p.: ill.; 23 cm.
ISBN: 0521413478 (hbk.)
0521424046 (pbk.)
9780521413472 (hbk.)