Quality of life - marketing : an introduction - Mahadzirah Mohamad; Sulaiman Md Yassin; Wan Norhayati Mohamed (Kuala Terengganu, Terengganu: Penerbit UMT, 2008)
Gift: Universiti Malaysia Terengganu (UMT)
Keywords: Quality of work life; Quality of life -- -- Research; Social indicators; Marketing research