The fundamentals of creative advertising

Main Author: Burtenshaw, Ken
Other Authors: Barfoot, Caroline, Mahon, Nik
Published: Lausanne, SW.: AVA Pub. SA., 2011.
Edition: 2nd ed.
Series: AVA academia
Subjects:
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100 1 |a Burtenshaw, Ken  
245 1 4 |a The fundamentals of creative advertising   |c Ken Burtenshaw, Nik Mahon, Caroline Barfoot. 
250 |a 2nd ed. 
260 |a Lausanne, SW.:   |b AVA Pub. SA.,   |c 2011. 
300 |a 183 p.:   |b ill. col.;   |c 23 cm. 
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650 0 0 |a Commercial art  
650 0 0 |a Advertising campaigns  
650 0 0 |a Advertising  
700 1 |a Barfoot, Caroline  
700 1 |a Mahon, Nik  
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