The fundamentals of creative advertising

Main Author: Burtenshaw, Ken
Other Authors: Barfoot, Caroline, Mahon, Nik
Published: Lausanne, SW.: AVA Pub. SA., 2011.
Edition: 2nd ed.
Series: AVA academia
Subjects:
Physical Description: 183 p.: ill. col.; 23 cm.
ISBN: 2940411565 (pbk.)
9782940411566 (pbk.)