Principles of marketing

Main Author: Kurtz, David L
Other Authors: Boone, Louis E
Published: Australia: Thomson South-Western, 2006.
Edition: 12th ed.
Subjects:
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090 0 0 |a HF5415   |b .K87 2006 
100 1 |a Kurtz, David L  
245 1 0 |a Principles of marketing   |c David L. Kurtz, Louis E. Boone. 
250 |a 12th ed. 
260 |a Australia:   |b Thomson South-Western,   |c 2006. 
300 |a lii, 656 p.;   |c ol. ill.;   |c 28 cm. 
500 |a Gift: Cik Ramlah Kadri 
504 |a Includes bibliographical references and index 
650 0 0 |a Marketing  
700 1 |a Boone, Louis E  
997 |a Business & Accountancy, Faculty 
999 |a 0000056239  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam 
999 |a 0000061512  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam