Principles of marketing
| Main Author: | Kurtz, David L |
|---|---|
| Other Authors: | Boone, Louis E |
| Published: |
Australia:
Thomson South-Western,
2006.
|
| Edition: | 12th ed. |
| Subjects: |
| Item Description: |
Gift: Cik Ramlah Kadri |
|---|---|
| Physical Description: |
lii, 656 p.; ol. ill.; 28 cm. |
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780324323795 (pbk.) 0324323794 (pbk.) |