APA Citation

Kurtz, D. L., & Boone, L. E. (2006). Principles of marketing (12th ed.). Australia: Thomson South-Western.

Chicago Style Citation

Kurtz, David L., and Louis E. Boone. Principles of Marketing. 12th ed. Australia: Thomson South-Western, 2006.

MLA Citation

Kurtz, David L., and Louis E. Boone. Principles of Marketing. 12th ed. Australia: Thomson South-Western, 2006.

Warning: These citations may not always be 100% accurate.