Marketing : an introduction
| Main Author: | Armstrong, Gary |
|---|---|
| Other Authors: | Kotler, Philip |
| Published: |
Upper Saddle River, N.J.:
Pearson Education, Inc.,
2007.
|
| Edition: | 8th ed. |
| Subjects: |
| Physical Description: |
xxx, 522 p.: col. ill.; 28 cm. |
|---|---|
| ISBN: |
0131984547 (pbk.) 9780131984543 (pbk.) |