rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    non sort: The
    title: media handbook
    sub title: a complete guide to advertising media selection, planning, research, and buying
  name:
    name part: Katz, Helen E
    role:
      role term: creator
  type of resource: text
  origin info:
    place:
      place term: New York
    publisher: Routledge
    date issued: 2010
    edition: 4th ed.
    issuance: monographic
  physical description:
    extent: xii, 212 p.: ill.; 24 cm.
  note: Helen Katz.
  subject:
    topic: Advertising media planning
  subject:
    topic: Mass media and business
  subject:
    topic: Marketing channels
  related item:
    title info:
      title: Communication series
  identifier: 0415873533 (hbk.)
  identifier: 0415873541 (pbk.)
  identifier: 9780415873543 (pbk.)
  identifier: 9780415873536 (hbk.)
  record info:
    record change date: 20170218090000.0
    record identifier: 0000043843