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| 020 |
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|a 0415873533 (hbk.)
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| 020 |
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|a 0415873541 (pbk.)
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|a 9780415873543 (pbk.)
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|a 9780415873536 (hbk.)
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|a HF5826.5
|b .K35 2010
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| 100 |
1 |
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|a Katz, Helen E
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| 245 |
1 |
4 |
|a The media handbook :
|b a complete guide to advertising media selection, planning, research, and buying
|c Helen Katz.
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| 250 |
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|a 4th ed.
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| 260 |
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|a New York:
|b Routledge,
|c 2010.
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| 300 |
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|a xii, 212 p.:
|b ill.;
|c 24 cm.
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| 490 |
0 |
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|a Communication series
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| 650 |
0 |
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|a Advertising media planning
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| 650 |
0 |
0 |
|a Mass media and business
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| 650 |
0 |
0 |
|a Marketing channels
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| 997 |
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|a Communication, Visual Art & Computing, Faculty
|b Communication, Department
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| 998 |
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|a Media & Communication, Diploma
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| 999 |
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|a 0000053860
|b BOK
|c REFERENCE
|e Ground Floor, Bestari Jaya
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