The media handbook : a complete guide to advertising media selection, planning, research, and buying
| Main Author: | Katz, Helen E |
|---|---|
| Published: |
New York:
Routledge,
2010.
|
| Edition: | 4th ed. |
| Series: |
Communication series
|
| Subjects: |
| Physical Description: |
xii, 212 p.: ill.; 24 cm. |
|---|---|
| ISBN: |
0415873533 (hbk.) 0415873541 (pbk.) 9780415873543 (pbk.) 9780415873536 (hbk.) |