APA Citation

Katz, H. E. (2010). The media handbook: A complete guide to advertising media selection, planning, research, and buying (4th ed.). New York: Routledge.

Chicago Style Citation

Katz, Helen E. The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying. 4th ed. New York: Routledge, 2010.

MLA Citation

Katz, Helen E. The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying. 4th ed. New York: Routledge, 2010.

Warning: These citations may not always be 100% accurate.