Measure what matters : online tools for understanding customers, social media, engagement, and key relationships

Main Author: Paine, Katie Delahaye
Other Authors: Paarlberg, William T.
Published: Hoboken, N.J.: John Wiley & Sons, 2011.
Subjects:
LEADER 00935cam a2200241 7i4500
001 0000043616
005 20170329090000.0
020 |a 9780470920107 (hbk.)  
020 |a 9781118016329  
020 |a 9781118016312  
020 |a 9781118016305  
090 0 0 |a HF5415.5   |b .P36 2011 
100 1 |a Paine, Katie Delahaye  
245 1 0 |a Measure what matters :   |b online tools for understanding customers, social media, engagement, and key relationships   |c Katie Delahaye Paine ; William T. Paarlberg, editor. 
260 |a Hoboken, N.J.:   |b John Wiley & Sons,   |c 2011. 
300 |a xx, 252 p.:   |b ill.;   |c 24 cm. 
650 0 0 |a Measurement  
650 0 0 |a Social media --   |x Research  
650 0 0 |a Customer services --   |x Research  
700 1 |a Paarlberg, William T.  
997 |a Education & Social Sciences, Faculty  |b Social Sciences, Department 
998 |a Industrial Psychology, Degree 
999 |a 0000054668  |b BOK  |c OPEN SHELF  |e 1st Floor, Bestari Jaya