Measure what matters : online tools for understanding customers, social media, engagement, and key relationships
| Main Author: | Paine, Katie Delahaye |
|---|---|
| Other Authors: | Paarlberg, William T. |
| Published: |
Hoboken, N.J.:
John Wiley & Sons,
2011.
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| Subjects: |
| Physical Description: |
xx, 252 p.: ill.; 24 cm. |
|---|---|
| ISBN: |
9780470920107 (hbk.) 9781118016329 9781118016312 9781118016305 |