Consumer behaviour : insights from Indian market

Main Author: Majumdar, Ramanuj
Published: New Delhi: PHI Learning Pvt. Ltd., 2011.
Subjects:
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245 1 0 |a Consumer behaviour :   |b insights from Indian market   |c Ramanuj Majumdar. 
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300 |a ix, 350 p.:   |b col., ill.;   |c 24 cm.. 
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650 0 0 |a Consumer behaviour  
650 0 0 |a Consumers' preferences  
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