Handbook of research in international marketing

Other Authors: Griffith, David A., Jain, Subhash C.
Published: Cheltenham, UK: Edward Elgar, 2011.
Edition: 2nd ed.
Subjects:
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005 20170218090000.0
020 |a 1849803021 (hbk.)  
020 |a 9781849803021 (hbk.)  
090 0 0 |a HF1416   |b .H307 2010 
245 0 0 |a Handbook of research in international marketing   |c edited by Subhash C. Jain, David A. Griffith. 
250 |a 2nd ed. 
260 |a Cheltenham, UK:   |b Edward Elgar,   |c 2011. 
300 |a xv, 417 p.:   |b ill.;   |c 24 cm. 
650 0 0 |a Advertising  
650 0 0 |a Export marketing --   |x Research  
650 0 0 |a Foreign trade promotion --   |x Research  
700 1 |a Griffith, David A.  
700 1 |a Jain, Subhash C.  
997 |a Centre for Graduate Studies 
997 |a Business & Accountancy, Faculty 
999 |a 0000052133  |b BOK  |c REFERENCE  |e 2nd Floor, Shah Alam