The social media MBA : your competitive edge in social media strategy development & delivery

Main Author: Holloman, Christer
Other Authors: Adeyeri, Eb
Published: West Sussex, UK: Wiley, 2012.
Subjects:
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005 20170218090000.0
020 |a 1119963230 (hbk.)  
020 |a 9781119963233 (hbk.)  
090 0 0 |a HD30.2   |b .H64 2012 
100 1 |a Holloman, Christer  
245 1 4 |a The social media MBA :   |b your competitive edge in social media strategy development & delivery   |c Christer Holloman ; co-authors, Eb Adeyeri ... [et., al.]. 
260 |a West Sussex, UK:   |b Wiley,   |c 2012. 
300 |a x, 265 p.:   |b ill.;   |c 24 cm. 
650 0 0 |a Information technology --   |x Management  
650 0 0 |a Social media  
650 0 0 |a Branding (Marketing)  
650 0 0 |a Internet marketing  
700 1 |a Adeyeri, Eb  
997 |a Centre for Graduate Studies 
997 |a Business & Accountancy, Faculty 
999 |a 0000052091  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam