rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Advertising and promotion
    sub title: an integrated marketing communications perspective
  name:
    name part: Belch, George E
    role:
      role term: creator
  name:
    name part: Belch, Michael A
  type of resource: text
  origin info:
    place:
      place term: New York
    publisher: McGraw-Hill/Irwin
    date issued: 2012
    edition: 9th ed.
    issuance: monographic
  physical description:
    extent: xxxiv, 828 p.: ill.; 29 cm.
  note: George E. Belch & Michael A. Belch.
  subject:
    topic: Sales promotion
  subject:
    topic: Communication in marketing
  subject:
    topic: Advertising
  identifier: 9780073404868 (hbk.)
  identifier: 0073404861 (hbk.)
  record info:
    record change date: 20170218090000.0
    record identifier: 0000042941