Advertising and promotion : an integrated marketing communications perspective
| Main Author: | Belch, George E |
|---|---|
| Other Authors: | Belch, Michael A |
| Published: |
New York:
McGraw-Hill/Irwin,
2012.
|
| Edition: | 9th ed. |
| Subjects: |
1st Floor, Bestari Jaya
| Call Number: |
HF5823 B45 2012 |
|---|
| Accession No | Item Category | SMD | Status | Notes |
|---|
| 0000052800 | OPEN SHELF | BOK | AVAILABLE |
| 0000052801 | OPEN SHELF | BOK | AVAILABLE |
| 0000052802 | OPEN SHELF | BOK | AVAILABLE |