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00967cam a2200253 7i4500 |
| 001 |
0000042941 |
| 005 |
20170218090000.0 |
| 020 |
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|a 9780073404868 (hbk.)
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| 020 |
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|a 0073404861 (hbk.)
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| 090 |
0 |
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|a HF5823
|b .B45 2012
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| 100 |
1 |
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|a Belch, George E
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| 245 |
1 |
0 |
|a Advertising and promotion :
|b an integrated marketing communications perspective
|c George E. Belch & Michael A. Belch.
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| 250 |
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|a 9th ed.
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| 260 |
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|a New York:
|b McGraw-Hill/Irwin,
|c 2012.
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| 300 |
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|a xxxiv, 828 p.:
|b ill.;
|c 29 cm.
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| 650 |
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|a Sales promotion
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| 650 |
0 |
0 |
|a Communication in marketing
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| 650 |
0 |
0 |
|a Advertising
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| 700 |
1 |
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|a Belch, Michael A
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| 997 |
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|a Business & Accountancy, Faculty
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| 997 |
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|a Communication, Visual Art & Computing, Faculty
|b Communication, Department
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| 999 |
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|a 0000052800
|b BOK
|c OPEN SHELF
|e 1st Floor, Bestari Jaya
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| 999 |
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|a 0000052801
|b BOK
|c OPEN SHELF
|e 1st Floor, Bestari Jaya
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| 999 |
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|a 0000052802
|b BOK
|c OPEN SHELF
|e 1st Floor, Bestari Jaya
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