Advertising and promotion : an integrated marketing communications perspective
| Main Author: | Belch, George E |
|---|---|
| Other Authors: | Belch, Michael A |
| Published: |
New York:
McGraw-Hill/Irwin,
2012.
|
| Edition: | 9th ed. |
| Subjects: |
| Physical Description: |
xxxiv, 828 p.: ill.; 29 cm. |
|---|---|
| ISBN: |
9780073404868 (hbk.) 0073404861 (hbk.) |