Essentials of marketing : a marketing strategy planning approach
by: Perreault, William D
Published: (2015)
Essentials of marketing : a marketing strategy planning approach
| Main Author: | Perreault, William D |
|---|---|
| Other Authors: | Cannon, Joseph P, McCarthy, E. Jerome |
| Published: |
New York, NY:
McGraw-Hill/Irwin,
2012.
|
| Edition: | 13th ed. |
| Subjects: |