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| LEADER |
00827cam a2200229 7i4500 |
| 001 |
0000042940 |
| 005 |
20180409090000.0 |
| 020 |
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|a 0071317023
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| 020 |
|
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|a 9780071317023
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| 090 |
0 |
0 |
|a HF5415
|b .P47 2012
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| 100 |
1 |
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|a Perreault, William D
|
| 245 |
1 |
0 |
|a Essentials of marketing :
|b a marketing strategy planning approach
|c William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.
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| 250 |
|
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|a 13th ed.
|
| 260 |
|
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|a New York, NY:
|b McGraw-Hill/Irwin,
|c 2012.
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| 300 |
|
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|a xl, 640 p.:
|b col. ill.;
|c 28 cm.
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| 500 |
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|a Gift: Faculty of Business & Accountancy
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| 504 |
|
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|a Includes bibliographical references and indexes
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| 650 |
0 |
0 |
|a Marketing
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| 700 |
1 |
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|a Cannon, Joseph P
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| 700 |
1 |
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|a McCarthy, E. Jerome
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| 997 |
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|a Business & Accountancy, Faculty
|
| 999 |
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|a 0000061995
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
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