Essentials of marketing : a marketing strategy planning approach
| Main Author: | Perreault, William D |
|---|---|
| Other Authors: | Cannon, Joseph P, McCarthy, E. Jerome |
| Published: |
New York, NY:
McGraw-Hill/Irwin,
2012.
|
| Edition: | 13th ed. |
| Subjects: |
| Item Description: |
Gift: Faculty of Business & Accountancy |
|---|---|
| Physical Description: |
xl, 640 p.: col. ill.; 28 cm. |
| Bibliography: |
Includes bibliographical references and indexes |
| ISBN: |
0071317023 9780071317023 |