APA Citation
Perreault, W. D., Cannon, J. P., & McCarthy, E. J. (2012). Essentials of marketing: A marketing strategy planning approach (13th ed.). New York, NY: McGraw-Hill/Irwin.
Chicago Style CitationPerreault, William D., Joseph P. Cannon, and E. Jerome McCarthy. Essentials of Marketing: A Marketing Strategy Planning Approach. 13th ed. New York, NY: McGraw-Hill/Irwin, 2012.
MLA CitationPerreault, William D., Joseph P. Cannon, and E. Jerome McCarthy. Essentials of Marketing: A Marketing Strategy Planning Approach. 13th ed. New York, NY: McGraw-Hill/Irwin, 2012.
Warning: These citations may not always be 100% accurate.