Marketing
| Main Author: | Elliott, Greg |
|---|---|
| Other Authors: | Waller, David, Rundle-Thiele, Sharyn |
| Published: |
Milton:
John Wiley & Sons Australia,
2012.
|
| Edition: | 2nd ed. |
| Subjects: |
| Item Description: |
Gift: Faculty of Business & Accountancy |
|---|---|
| Physical Description: |
xxviii, 572 p.: col. ill.; 26 cm. |
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9781742467214 (pbk.) |