Marketing management
| Main Author: | Kotler, Philip |
|---|---|
| Other Authors: | Keller, Kevin Lane |
| Published: |
Upper Saddle River, N.J.:
Prentice Hall,
2012.
|
| Edition: | 14th ed. |
| Subjects: |
| Physical Description: |
xxii, 657 p.: ill.; 29 cm. |
|---|---|
| ISBN: |
0132102927 (hbk.) 9780132102926 (hbk.) |