Principles of marketing

Main Author: Kotler, Philip
Other Authors: Armstrong, Gary
Published: Boston: Pearson Prentice Hall, 2012.
Edition: 14th ed.
Subjects:
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100 1 |a Kotler, Philip  
245 1 0 |a Principles of marketing   |c Philip Kotler, Gary Armstrong. 
250 |a 14th ed. 
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300 |a xxiv, 613 p.:   |b ill.;   |c 29 cm. 
650 0 0 |a Marketing  
700 1 |a Armstrong, Gary  
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