Principles of marketing
| Main Author: | Kotler, Philip |
|---|---|
| Other Authors: | Armstrong, Gary |
| Published: |
Boston:
Pearson Prentice Hall,
2012.
|
| Edition: | 14th ed. |
| Subjects: |
| Physical Description: |
xxiv, 613 p.: ill.; 29 cm. |
|---|---|
| ISBN: |
0132167123 (hbk.) 9780132167123 (hbk.) |