Communication planning : an integrated approach

Main Author: Ferguson, Sherry Devereaux
Published: Thousand Oaks, Calif.: SAGE Pub., 1999.
Series: Sage series in public relations
Subjects:
Physical Description: xiv, 262 p.: ill.; 24 cm.
ISBN: 0761913130 (hbk.)
9780761913139 (hbk.)
0761913149 (pbk.)