Essentials of marketing communications
| Main Author: | Fill, Chris |
|---|---|
| Published: |
Harlow, England:
Financial Times Prentice Hall/Pearson,
2011.
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| Subjects: |
| Physical Description: |
xxvii, 412 p.: col. ill.; 27 cm. |
|---|---|
| ISBN: |
9780273738442 (pbk.) 0273738445 (pbk.) |