rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Marketing communication & public relations
  name:
    name part: Mullick, N.H.
    name part: Prof
    role:
      role term: creator
  name:
    name part: Khan, Mohd. Altaf
  type of resource: text
  origin info:
    place:
      place term: New Delhi
    publisher: Enkay Pub. House
    date issued: 2011
    issuance: monographic
  physical description:
    extent: viii, 280 p.; 22 cm.
  note: Prof. N.H. Mullick, Prof. Mohd. Altaf Khan.
  subject:
    topic: Advertising campaigns
  subject:
    topic: Communication in marketing
  identifier: 9788190849982 (hbk.)
  record info:
    record change date: 20170218090000.0
    record identifier: 0000042661