Marketing communication & public relations

Main Author: Mullick, N.H., Prof
Other Authors: Khan, Mohd. Altaf
Published: New Delhi: Enkay Pub. House, 2011.
Subjects:
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005 20170218090000.0
020 |a 9788190849982 (hbk.)  
090 0 0 |a HF5415.123   |b .M54 2011 
100 1 |a Mullick, N.H.,   |c Prof  
245 1 0 |a Marketing communication & public relations   |c Prof. N.H. Mullick, Prof. Mohd. Altaf Khan. 
260 |a New Delhi:   |b Enkay Pub. House,   |c 2011. 
300 |a viii, 280 p.;   |c 22 cm. 
650 0 0 |a Advertising campaigns  
650 0 0 |a Communication in marketing  
700 1 |a Khan, Mohd. Altaf  
997 |a Communication, Visual Art & Computing, Faculty  |b Communication, Department 
999 |a 0000052293  |b BOK  |c OPEN SHELF  |e 1st Floor, Bestari Jaya